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TRAVEL MEDICINE

Senior Brand Manager (temporary consultant)

Norgene (2011 - 2012)

Developed the brand strategy, tactical plan and budget for the launch of Xifaxanta (antibiotic) for traveller's diarrhoea.
Developed relationships and initiatives with the British Army Pharmacy HQ, for educational modules about travel, vaccines, prevention, cleanliness and to put the product on the formulary. Developed trial for those deployed in Kenya.
Built strong relationship with NOMAD travel clinics and the Times travel show (Jan 2012) to partner on an exhibition booth and at a symposium about traveller's diarrhoea. The outcome were a rise in enquiries to Nomad travel clinics, dispensing my product and nurse appointments.

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