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GASTROENTEROLOGY
Project Type
Photography
Date
April 2023
International Brand Manager
Ferring, Denmark & Switzerland (2005-2008)
Shire, Belgium (2011 - 2012)
Developed the strategy and life cycle marketing for the mesalazine (Pentasa) range of products, including all congress activities (stand alone for >1,000 international gastroenterologists), satellite symposia, hospitality, agenda, slide presentations, faculty management, speaker proposals and assessments, cross functional working with medical, regulatory, legal. Publication strategy, sales materials, targeted promotion to clinicians, healthcare providers, payers and patients.
All sales promotion for bowel cleansing range.
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