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AESTHETICS & DERMATOLOGY
Senior Brand Manager
MENARINI / RELIFE, High Wycombe, UK (2019 - 2021)
GALDERMA / NESTLE, Watford, UK (Contract role) (2018)
AESTHETICS:
Launched the RELIFE portfolio of peels, fillers (x3 types) and threads (6 types) during and immediately post lockdown 2020-2021.
Tasks included: Developing the brand strategy, positioning and messaging, sales materials, creative campaign, market research, congress - exhibition booth, presentations, symposia.
Cross functional working: with medical, regulatory, legal, senior management, region and global. Building strong relationships with core stakeholders (key opinion leaders and agencies involved in the roll out and beyond)
Won the Menarini Global Digital Award for outstanding coverage for the launch - which included the development and management of online webinars, an online educational platform 'RELIFE Academy', the website, social media posts (to consumers and professionals and impact/open rates/click throughs/follow ups - using Linked in, Facebook and Instagram), relationships with 3rd parties (across the sector including the dental and cosmetic sectors)
DERMATOLOGY:
At Galderma, developed compliant and effective promotional material for the established acne brand (EPIDUO). Launched Epiduo forte. Managed stand alone meeting for 50 dermatologists from the UK at a European Dermatology congress in Budva, Montenegro.
Also managed the strategy, planning, tactical execution and budgeting for other dermatological indications and products including Metfix (Psoriasis) and Soolantra (Rosacea) - winning a Pharmaceutical Marketing Society award for the creative advertisement (2017). Created an exhibition booth for healthcare professionals for a leading dermatology congress (2017)