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ADVERTISING AGENCY EXPERIENCE
International Account Director (EURO RSCG); Account Manager (TCC); Group Account Director (McCann)
EURO RSCG HAVAS (1996-2002)
TCC (1993-1996)
McCann (2011)
EURO RSCG (HAVAS): Managed creative development and promotional materials for products in the following areas: Migraine (Lundbeck & Almirral, Joint launch of Almogran); Cough and cold medicines (Novartis consumer health, Tixylix range); global launch in transplant (Myfortic) including launch stand lone meeting in Seville (2002), global launch in Multiple Sclerosis (Merck-Serono - Rebif), the Savlon Green range of topical dermatology creams (Novartis consumer health), a range of ecological shampoos for pets (Novartis consumer health - where I wrote the copy in collaboration with the copywriter who had worked on Aveda product range).
The Creative Connection (TCC): Managed the creation of visual identity and messaging for Frusene (Fisons), diuretic; Cow and Gate baby milks (including the launch of 'Step up' to consumers, liaising with the Boots company for stocking) and a range of other products.
McCann Health: Managed the portfolio of TEVA products (in Multiple sclerosis) including Copaxone and the strategy for a new product launch (laquinomod).